Born and raised in Colombia, Diego grew up understanding the importance of coffee as it was the central engine of economic development and part of Colombians’ identities. He began his career in coffee back in 2018 when he worked for the Colombian National Federation of Coffee Growers as a Commercial Planning intern. He learned the complex and interesting story behind the coffee industry and decided to begin pursuing a career coffee. From there, he became a Trade Analyst for ECOM Colombia working directly with commercial activities such as purchasing, sales, risk management, and traceability. Diego was lucky to be at origin, for it allowed him to learn the importance of quality and traceability.
He is passionate about the story at origin and yearns to show each consumer the producer behind the cup.
You can find Diego watching football with a cup of the beloved coffee, or out in the field taking photographs.