Ipanema Premier Cru Aura Magna B34 Blackberry Blue
The project began development in 2014, with 2018 marking the first harvest marketed under the Premier Cru name.
Every year a new collection will be released with a unique ‘brand’ name. 2019 brought the Aura Matina (Morning Aura) collection, 2020 named Anima Verde, and this year (2021) deemed the Aura Magna.
Every micro lot is categorised into one of the three edition groups, revealing the complexity of the taste and its rarity. Ipanema’s coffee specialist team scores the lots into Black, Gold and Blue Edition grades (similar to whiskey). The coffee’s final name reflects the year’s ‘brand’, the ‘glebe’ from which it was harvested, and the dominant cupping note identified by the quality control team.
Coffee was introduced to the country back in the early 18th century, which rapidly spread throughout Brazil, making it the leading producer of coffee worldwide.
Additionally, Brazil is the only country to utilize mechanized harvesting tools to assist with the extensive coffee fields. The flat topography of the country allows for the ease of machines to slowly comb through the coffee trees and remove ripe cherries. Advanced agricultural technology has allowed for the even harvesting of cherries and prevents uneven harvesting.
Today, the well-known coffee producing regions are Espirito Santo, São Paulo, Minas Gerais, and Bahia.