The Vieira Ferreira family has specialized in coffee production for three generations and is now headed by Adolfo Vieira Ferreira, whose attention to detail and commitment to producing top-class specialty coffee is second to none. To guarantee quality, the farm employs a high number of skilled workers to carry out most of the production process by hand – from soil preparation for planting, to handpicking of the ripe cherries. In return, the farm looks after its workers – permanent workers and their families live on-site and are provided with schooling for their children, professional training, and environmental education.
The farm also takes environmental sustainability seriously and abides by all Brazilian environmental protection laws. Its native forests are set aside as protected reserves and are often visited by tourists, school children and ecologists. The farm also regularly plants new trees, particularly around its water sources, to maintain the local ecosystem. Additionally, the Passeio team are working to install photovoltaic panels to provide clean energy to the whole property.
Coffee was introduced to the country back in the early 18th century, which rapidly spread throughout Brazil, making it the leading producer of coffee worldwide.
Additionally, Brazil is the only country to utilize mechanized harvesting tools to assist with the extensive coffee fields. The flat topography of the country allows for the ease of machines to slowly comb through the coffee trees and remove ripe cherries. Advanced agricultural technology has allowed for the even harvesting of cherries and prevents uneven harvesting.
Today, the well-known coffee producing regions are Espirito Santo, São Paulo, Minas Gerais, and Bahia.