Producers associated with Roots #1 are committed to improving their livelihoods and their community using coffee production and marketing as their foundation. They strive to produce very high quality Arabica coffee in a region well-suited to this goal: with plentiful rain and rich volcanic soils, farmers can count on ideal growing conditions for their coffee. Although proper soil analysis is not feasible in this context, given the lack of specialized facility and cost of conducting tests, soil fertility has been observed to be particularly good within the community. Farmers sustain soil fertility not through chemical inputs but rather though keeping a good cover of leguminous cover crops within their coffee gardens. After receiving training from affiliates of Monpi mills, many of the farmers are also now applying coffee pulp to their coffee trees, as well. Pest and disease control is usually done by hand, and there is no need for irrigation as rainfall reaches 2,000mm per annum.
Coffee is a major industry for Papua New Guinea involving more than 2.5 million people (or nearly half of the total population). The crop remains the main source of income for many highland farmers. The country currently exports around 787,000 bags of coffee, bringing in $117 million to the economy.