Inacio originally named his farm Rio Brilhante, translating in English as ‘bright river’, to honour the clear crystal water that provides life to his farm. This lifeblood that Urban notes to be so important to Rio Brilhante success originates from ‘Guarani Aquifer’, the second largest underwater reservoir on the planet, partly located underneath the Cerrado region, but also stretching as far as Paraguay and Uruguay. As well as the colossal 1600+ hectares dedicated to coffee, Urban also has a further 700+ hectares, where he grows a combination of cotton, soy, corn, tomato, beans and grazing pasture for cattle. Urban’s sons are now also involved in the running of the farm. Urban notes that family care helps to keep responsibility and innovation at the heart of best practices for Rio Brilhante. He also believes his sons’ passion, will help to honour Rio Brilhante’s existing 30-year history, for decades to come.
Coffee was introduced to the country back in the early 18th century, which rapidly spread throughout Brazil, making it the leading producer of coffee worldwide.
Additionally, Brazil is the only country to utilize mechanized harvesting tools to assist with the extensive coffee fields. The flat topography of the country allows for the ease of machines to slowly comb through the coffee trees and remove ripe cherries. Advanced agricultural technology has allowed for the even harvesting of cherries and prevents uneven harvesting.
Today, the well-known coffee producing regions are Espirito Santo, São Paulo, Minas Gerais, and Bahia.